How Do CRM, ERP, and EAI Support Enterprise Systems Help organizations rethink how they do work. Inherent processes Prebuilt procedures based upon “industry best practices.” Save money and time in business process reengineering. Eliminate costs of developing complex applications in-house. Customer Relationship Management Suite of applications, a database, set of inherent processes Could adopt as a stand alone system, or one of the modules within an ERP package. But the CRM system only affects the Customer Service Department, nothing else. Manage all interactions with customer through four phases of customer life cycle: –Marketing, Customer Acquisition, Relationship Management, Loss/Churn Every contact and transaction with customer is recorded in CRM database Solicitation and Lead management Application Sales Applications Relationship management applications Customer Support Applications ERP Everything above and Huma...