• strategy - long term plan 
  • what five forces determine industry structure 
    • competative forces 
      • competition from vendors who manufacture substitutes 
      • competition from new competitors 
      • competition from existing rivals 
    •  bargaining power forces 
      • bargaining power suppliers 
      • bargaining power of customers 
    •  how does competative strategy determine value chain structure 
      • create linkage between all activities 
    • what is a competative strategy 
      • porters four competitive strategies
        • cost 
        • differentiation 
        • industry wide 
        • focus   
    • how do you value chains determine buisiness process and information systems 
    • how do information systems provide competative advantages 
      • product implementation s 
        • create a new product or service 
        • enhance products or services 
        • differentiate products or services 
    • process implementations 
      • lock in customers and buyers 
      • lock in suppliers 
      • raise barriers to market entry 
      • establish alliances 
      • reduce costs 
  • how does this system create a competative advantage 
  • guide: your personal competative advantage
    •  who will be your competitors when you seek a job after graduating from collge 
    • what will be your competative advantage in the job market 
    • what can you do before you graduate to develop your competitive advantage

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